Podcasting since 2004
/kris DAY-lee/ · Author, podcaster, consultant, historian, speaker
I started making podcasts in 2004, back when you published an XML file and hoped somebody’s aggregator found it. Now I help nonprofits, school districts, and businesses across Texas launch shows people actually listen to.
01 / About
I started podcasting in 2004. There was no Spotify, no Apple Podcasts app, no YouTube to fall back on. You published an XML file and hoped somebody’s aggregator picked it up. Most people I told about it assumed it was a phase.
Twenty-two years later I’m still at it, and the one thing I know for certain is that the gear was never the hard part. Plenty of shows sound great and nobody hears them. The hard part is knowing exactly who you’re talking to and giving them a reason to come back next week.
These days I run Fresh Media Works out of the Texas Gulf Coast: podcast production and AI marketing for nonprofits, school districts, and businesses that have something worth saying and no idea how to say it into a microphone. I’ve written eight books with two more on the way, I cover Texas high school football like it’s a full time job, and I keep more side projects running than my family thinks is reasonable.
If you’re trying to start a show, or you started one and it stalled out around episode nine, I’ve probably already made the mistake you’re about to make.
02 / On the air
Nine shows where I am the host or co-host. I produce plenty more than this. Pick whichever one sounds like your problem.
03 / Books
Texas football history, nonprofit media, and the practical stuff nobody tells you until you’ve already done it wrong. Two of them below, the rest on Amazon.
A thirteen chapter playbook for nonprofits that want a podcast and don’t have a media department. Format, budget, board buy in, and what to do when episode four is late.
Get it on AmazonWritten with Gabe Rivera. The history of Rio Grande Valley football: the dynasties, the rivalries, and the games people down there still argue about at the feed store.
Get it on Amazon04 / Speaking
Conferences, chambers, school districts, and nonprofit boards. I show up early, I don’t read slides, and I leave people with something they can use Monday.